TV, RADIO & COLLATERAL
CAMPAIGN SYNDICATION
HOME SERVICES
PLUMBING / HEATING / COOLING / ELECTRIC / DRAIN CLEANING / CLEAN AIR
When it comes to creating TV & digital advertising campaigns, why recreate the wheel? Consider leveraging an established, proven campaign, reimagined to fit your company’s unique needs. At StarTrak, we’ve developed a series of finely-tuned, professionally crafted, :30 and :15 commercials that can easily be re-branded and customized for your Home Services company.
FLEXIBLE CUSTOMIZATION
Our team works directly with your marketing team to determine which elements will be included in the customization, including choice of spokesperson, technicians, music, graphics, incentive offers, scenes, and announcers.
SPOKESPERSON OPTIONS
You can choose to use either an existing, established spokesperson, or a professional actor, provided by StarTrak, who will be exclusive to your broadcast market during the term.
COMPANY REPRESENTATIVE
PROFESSIONAL SPOKESPERSON
ONSITE VIDEOGRAPHY
Once a final shot list is complete, our video team will travel to your location and capture all video and audio assets needed to complete the production package.
COMPANY A
COMPANY B
CUSTOM GRAPHICS & ANIMATION
Custom graphics and animation will be designed for the package, creating a unique brand “look”, as well as a level of consistency in the campaign. Existing logos and preferred fonts will be used in the design. Offers and incentives will be included when appropriate, and be easily updated or revised in future productions.
COMPANY A
COMPANY B
EDITING & APPROVALS
After all visual assets have been captured, our team will assemble the final spot versions for your approval. One round of revisions is included in all packages.
PLATFORM FORMATS & DELIVERY
After editing is complete, each spot will be formatted in three sizes, 16x9 horizontal, 9x16 vertical, and 1x1 square. This will allow for use across all platforms, including broadcast, cable, Facebook and Instagram. You’ll download and distribute the spots via our secure delivery portal.
HORIZONTAL
VERTICAL
SQUARE
RADIO SPOTS
All TV concepts in the campaign have coordinating radio spots, further solidifying the brand. As in the TV production process, the voice of the preferred spokesperson is used, with the same music track, and mixed in our premiere audio finishing studios. Spot lengths and scripts are customized to fit your needs.
OUTDOOR & COLLATERAL
During the filming process, a professional photographer is always on-set, ready to capture high resolution still photography, to be used in coordinating outdoor and collateral pieces for the campaign.
SPORTS SPONSORSHIPS
Extending the use of the media assets to sports sponsorships, both as collateral and live endorsements, will reinforce the strength of the branding campaign.
PRICING
Each package is uniquely priced, based on spokesperson requirements, library size, and shooting requirements. Once a package’s requirements are set, we require a 50% deposit in order to schedule production, and the remaining balance will be due upon final delivery.